The LEGO® SERIOUS PLAY® methodology is an innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process and supports an effective dialogue – for everyone in the organization. The LEGO® SERIOUS PLAY® methodology is an innovative, experimental process designed to enhance innovation and business performance.

What is Lego Serious Play (LSP)?

  • LEGO Serious Play Method is a facilitated thinking, communicating and problem-solving technique for organisations, teams and individuals.
  • It draws on extensive research from the fields of business, organisational development, psychology and learning.
  • It’s based on the concept of hand knowledge.
  • It has four essential steps to the process.


  • Participants are led through a series of questions, which go deeper and deeper.
  • Each participant builds their own three-dimensional LEGO model in response to the facilitators’ questions specifically using LEGO bricks.
  • These 3D models serve as the basis for group discussion, knowledge sharing, problem-solving and decision making.
  • The purpose of LEGO Serious Play is to maximise the full potential, insight, confidence and commitment of all the people around the table.


  • Deeper and broader thinking in less time
  • Faster and better decisions
  • More efficient meetings
  • Ideal for complex and multifaceted subjects
  • Inclusive & Unified team approach
  • Promotes equal air time for participants and facilitates active listening.
  • Provides common understanding and frame of reference
  • Produces for concrete ideas and results
  • Improves communication and learning
  • Focus is on model and topic allowing for difficult issues to be discussed

Start out on your Path to Success

Would you like to find out more about Yellowwood’s Lego Serious Play service? If so, fill out the form below and we will be in touch…